hi ellie and thanks for your post.
First of all congratulations on your new puppy, it sounds like you are already getting in some great training. When your puppy chews the lead give a throaty "ahh" then redirect him by giving him a toy to chew or by having and treat and getting him to come to you for it. As soon as he is doing the right thing again give him heaps of warm praise.
You can also try putting the lead on him and letting him just walk around with it at times he is distracted with other fun things such as playing with your or eating a meal. As soon as he goes to chew it use the "ahh" and redirecting.
I hope this helps, and let me know how you get on.
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