When you run after your dog, he thinks you are joining in the fun. Try stooping down and calling him to you. Or, when he is looking at you, run back into the yard -- get him to chase you.
This won't help him learn the recall, but, when he is running into the road, getting him back where it is safe is the most important thing.
I once chased my dog around the neighborhood. When I gave up and returned home, she followed me. I stooped down and held out my arms. She came immediately. She had lots of fun being chased by me!
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