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Email swipes

37 emails in 10 short sequences, each built on one angle from Dan’s book. Your saved link is already in them. Swap the line in square brackets for one true sentence of your own, then send.

Type the tag your email service uses, such as *|FNAME|* in Mailchimp or {!firstname_fix} in AWeber, and it replaces {{first_name}} in every email below. Set its fallback to “there” so a missing name reads “Hi there”.

Before you send. Replace the line in [square brackets] with one true sentence of your own, or delete it, and sign off with your own name. Keep the disclosure line directly under your link, before the P.S.

Send the emails in each sequence in order, on the days shown.

Cold-list introduction3 emails

1The word that taught Major to run awayCold-list introduction · Recall · Day 1
  • Angle: Recall
  • Send: Day 1

Best for: Groomers, walkers, sitters, daycares and pet-supply sites with customer lists; bloggers too. For an opted-in list that hasn't heard you talk about dog training before (brand voice)

Subject line 1The word that taught Major to run away38 characters
Subject line 2One rule that helps dogs come when called41 characters
Subject line 3A short story about a dog called Major38 characters
PreheaderHe was digging up the new daisies when his owner called him over.

Hi {{first_name}},

Dan Stevens, a professional dog trainer, tells a short story about a dog called Major.

Major is out in the garden digging up a bed of newly planted daisies. His owner quietly calls, "Major, come here," and Major keeps digging. The owner shouts it, and Major still doesn't come, so the owner marches over, grabs him by the collar, says "I told you to come here!" and gives him a smack.

Major is a smart dog. He makes a mental note that "come here" means he's in trouble and about to be punished.

The next time he's outside and his owner calls him in for dinner, Major runs the other way.

Dan's rule is never to use your recall word to tell your dog off, or for anything unpleasant at all. A bad deed has to be caught while it's happening if you want to correct it. If you need your dog beside you for something he won't enjoy, give him a firm "sit" and go to him instead, so that "come" only ever means good things.

[Add one honest sentence about your own dog or your readers]

The example comes from Dan's book, Secrets to Dog Training, which takes the same plain approach to over 25 behavior problems. You can see what's inside here:

{{AFFILIATE_LINK}}

We may earn a commission if you buy through our link, at no extra cost to you.

P.S. The book teaches Come step by step with photos, along with Sit, Down, Stay and Heel, which Dan breaks into three stages.

2The house training advice that backfiresCold-list introduction · Punishment myth · Day 3
  • Angle: Punishment myth
  • Send: Day 3

Best for: Groomers, dog walkers, sitters and doggy daycares with email lists; pet-supply review sites (brand voice, no personal story needed)

Subject line 1The house training advice that backfires40 characters
Subject line 2House training with rewards, step by step41 characters
Subject line 3A quick note on puppy accidents31 characters
PreheaderIt still gets passed around, and a professional trainer says it slows puppies down.

Hi {{first_name}},

One piece of house training advice still gets passed around: when a puppy has an accident indoors, rub his nose in it so he learns.

Dan Stevens, a professional dog trainer and the author of Secrets to Dog Training, says it doesn't work. The puppy most likely has no idea what you're trying to tell him. He gets frustrated, and that frustration stunts his learning, so house training ends up taking longer.

Dan's answer is to reward the dog every time he goes in the right place. As Dan says, reward sounds like a lot more fun than punishment, and it gives the puppy something to aim for.

Beverley in Great Britain described what she found in the book: "Here was a simple, effective method that really worked without any cruelty or punishments."

[Add one honest sentence about your own dog or your readers]

The 30-minute video that comes with the book shows the direct method for outdoor dogs and the paper method for indoor dogs, and there's a whole bonus eBook on house training as well. We'd suggest starting here:

{{AFFILIATE_LINK}}

We may earn a commission if you buy through our link, at no extra cost to you.

P.S. Secrets to Dog Training is $39.95, paid once, and Kingdom of Pets backs it with a 60-day money-back guarantee.

3What $39.95 gets you, and what it doesn'tCold-list introduction · Low risk · Day 6
  • Angle: Low risk
  • Send: Day 6

Best for: Pet-supply review and comparison sites; groomers, walkers and daycares with customer lists; bloggers too (brand voice)

Subject line 1What $39.95 gets you, and what it doesn't41 characters
Subject line 260 days to try a dog trainer's whole method43 characters
Subject line 3The dog training book we mentioned34 characters
PreheaderThe plain facts, and one owner's honest word about the hard work.

Hi {{first_name}},

We've mentioned Dan Stevens' book a couple of times this week, so here are the plain facts in one place.

Secrets to Dog Training is a 256-page eBook with photos and step-by-step instructions for over 25 behavior problems, from jumping up and chewing to house training and bolting out the front door. It suits puppies and adult dogs of any breed.

It comes with a 30-minute video, the audio book, the Secrets to Becoming the Alpha Dog eBook and four bonus eBooks. You also get unlimited consultations with Dan and the Secrets to Dog Training team in the members' forum.

It costs $39.95, paid once, and you get access straight away. If it isn't right for you, there's a 60-day money-back guarantee.

The one thing it can't do is the training itself. Victoria in England was frank about that in her review: "it is hard work. But if the people stick to the explanations given it is very worth it in the end."

[Add one honest sentence about your own dog or your readers]

Over 220,000 dog owners have used it. Everything is on this page:

{{AFFILIATE_LINK}}

We may earn a commission if you buy through our link, at no extra cost to you.

P.S. You don't have to download everything at once. After you order you get a password, so you can log back in to the members' area whenever you like.

Warm-list recommendation3 emails

1The bite that cost her a carWarm-list recommendation · The bite that cost a car · Day 1
  • Angle: The bite that cost a car
  • Send: Day 1

Best for: Pet bloggers and newsletter writers whose readers already know and trust them

Subject line 1The bite that cost her a car28 characters
Subject line 2What fixed her German Shepherd30 characters
Subject line 3The warning she wishes she'd had32 characters
PreheaderHer uncle blamed her. Her brother, a professional dog trainer, knew better.

Hi {{first_name}},

Jen loved her German Shepherd, Aladdin, and gave him the best of everything a dog could want. He still jumped on every visitor and barked through the day until the neighbors threatened to call the pound. Then one night, out on a walk, he bit a young college girl.

The girl was on a sports scholarship. Jen was ordered to pay a full year of her tuition and board, so she sold her car and spent the money she'd been saving for a holiday in Europe.

Their uncle had a simple explanation: "You're either born the type of person a dog will answer to, or you aren't."

Jen's brother disagreed, and he was in a good position to know. He's Dan Stevens, a professional dog trainer and the person dog owners come to for advice.

When Jen read Dan's book, she found she'd been training Aladdin the wrong way all along. Much of the "common knowledge" she'd been handed was teaching him the opposite of what she wanted. Today Aladdin sits, rolls over, fetches the newspaper and enjoys other dogs. He's a pleasure to be around.

That book is Secrets to Dog Training. Dan wrote it so ordinary owners can use the methods professional trainers rely on every day, laid out step by step for over 25 behavior problems, from barking and jumping up to house training and aggression. Over 220,000 dog owners have used it.

[Add one honest sentence about your own dog or your readers]

You can see what's inside here:

{{AFFILIATE_LINK}}

(If a dog has already bitten someone, get in-person professional help as well.)

I may earn a commission if you buy through my link, at no extra cost to you.

P.S. It's $39.95 with a 60-day money-back guarantee, so there's plenty of time to try Dan's methods with your own dog.

2The step most dog training courses skipWarm-list recommendation · Insider secrets · Day 3
  • Angle: Insider secrets
  • Send: Day 3

Best for: Pet bloggers and newsletter writers whose readers already know and trust them

Subject line 1The step most dog training courses skip39 characters
Subject line 2Train your dog the way the professionals do43 characters
Subject line 3How Dan's book is different27 characters
PreheaderA professional dog trainer on the part most courses leave out.

Hello {{first_name}},

Dan Stevens is a professional dog trainer, and he's used to people relying on his advice. So it's worth hearing what he thinks most dog obedience courses get wrong.

In Dan's view, most of them rely on punishing a dog whenever he doesn't listen, or on weeks of doing almost the same thing over and over. What they leave out is the most important part of teaching a dog anything new, which is making sure he understands what you're asking him to do. As Dan puts it, dogs only know dog language when they come to live with us, so it's up to us to teach them ours.

That's what his book, Secrets to Dog Training, is built around. It puts the secrets that top trainers use daily into ordinary owners' hands, step by step, across over 25 behavior problems, and Dan says most members use it to solve a specific problem with their own dog.

Carla in Long Beach, California, rescued two German Shepherds and wrote: "What I like about your book is that you give insights into what the dog is thinking, why they behave the way they do, and tips on what to do to correct the problem."

[Add one honest sentence about your own dog or your readers]

You can see what's inside here:

{{AFFILIATE_LINK}}

I may earn a commission if you buy through my link, at no extra cost to you.

P.S. The book comes with a 30-minute video, so you can watch the methods on screen as well as read them.

3What the uncle said about dog peopleWarm-list recommendation · Not born a dog person · Day 6
  • Angle: Not born a dog person
  • Send: Day 6

Best for: Pet bloggers; groups and lists for first-time and new owners

Subject line 1What the uncle said about dog people36 characters
Subject line 2Training a dog is a skill anyone can learn42 characters
Subject line 3About being 'good with dogs'28 characters
PreheaderDan's uncle had a theory about who dogs listen to. Dan says he's wrong.

Hi {{first_name}},

When Dan Stevens' sister Jen was having a terrible time with her German Shepherd, Aladdin, their uncle just nodded and said, "You're either born the type of person a dog will answer to, or you aren't."

Plenty of people would agree with him. Dan, who trains dogs for a living, says the uncle was wrong. In Dan's experience, effective training doesn't come naturally to most people, and every owner, even a lifelong dog lover, has to learn a whole bunch of new skills.

Some of the reviews on Dan's order page come from people who felt well out of their depth at the start. Audrey in North Carolina adopted a six-week-old lab mix from a shelter and wrote, "Once I got SoCo home, I realized that I may have gotten in over my head." Kerranne in Maryland, USA, put it this way: "I'm a first time dog owner but my husband isn't and I have learned a tremendous amount from purchasing your book."

[Add one honest sentence about your own dog or your readers]

Secrets to Dog Training starts with how dogs think and how they see the world, then moves on to commands and over 25 behavior problems. It's written so that anyone can follow it, whatever the breed and whether the dog is a puppy or an adult. You can read about it here:

{{AFFILIATE_LINK}}

I may earn a commission if you buy through my link, at no extra cost to you.

P.S. For anything the book doesn't answer, it includes unlimited consultations with Dan and the Secrets to Dog Training team in the members' forum.

Evergreen drip4 emails

1What your dog reads before you say a wordEvergreen drip · Body language · Day 1
  • Angle: Body language
  • Send: Day 1

Best for: Pet and puppy bloggers; dog YouTubers and creators with email lists

Subject line 1What your dog reads before you say a word41 characters
Subject line 2Better listening from a calmer voice36 characters
Subject line 3A training tip about eye contact32 characters
PreheaderA tip Dan Stevens says takes most owners aback, and what Renee noticed in her Papillon.

Hi {{first_name}},

Dog trainer Dan Stevens says this tip usually takes owners a little aback. Your posture and eye contact really matter to dogs, and facial expression is as important to them as it is to people.

Renee in Maryland found that shouting commands at her Papillon, Lord Byron, often backfired. After reading the section on dog whispering in Dan's book, she started using a more controlled voice, and he responds much better to it. She began watching him more closely too: "I've also started to pay more attention to the position of Lord Byron's ears, how his eyes look, and how he's holding his mouth to really give me insight into how he's feeling."

Secrets to Dog Training has a whole chapter on understanding your dog, covering dog senses, scent, body language and facial expressions, and then it puts that knowledge to work on over 25 behavior problems.

[Add one honest sentence about your own dog or your readers]

Have a look at what's inside:

{{AFFILIATE_LINK}}

I may earn a commission if you buy through my link, at no extra cost to you.

P.S. Renee isn't the only reviewer who singles out the dog whispering section. Dan calls it a humane training technique, and it has a chapter of its own.

2A dog trainer's ten-minute leash claimEvergreen drip · Leash pulling · Day 5
  • Angle: Leash pulling
  • Send: Day 5

Best for: Dog walkers and sitters with email lists; pet bloggers

Subject line 1A dog trainer's ten-minute leash claim38 characters
Subject line 2Walks without the tug of war28 characters
Subject line 3About dogs who pull on the leash32 characters
PreheaderDan Stevens makes a bold claim about leash pulling, and Ben in Florida adds a habit of his own.

Hi {{first_name}},

Dan Stevens, a professional dog trainer, makes a bold claim about leash pulling. He says his technique stops it in ten minutes or less.

The technique is in his book, Secrets to Dog Training, and the 30-minute video that comes with the book shows how to stop pulling on the leash, so you can watch it being done before trying it on your own walks.

Ben in Florida noticed that the person holding the leash matters as well: "I try to talk a softer tone and don't yank on the leash as hard anymore and get better results."

[Add one honest sentence about your own dog or your readers]

Leash pulling is one of over 25 behavior problems the book works through step by step, with photos. You can find it here:

{{AFFILIATE_LINK}}

I may earn a commission if you buy through my link, at no extra cost to you.

P.S. The book also has a section on the opposite problem: dogs who are afraid of the leash.

3Why Molly got greeted firstEvergreen drip · Multi-dog and cat households · Day 10
  • Angle: Multi-dog and cat households
  • Send: Day 10

Best for: Pet bloggers; breed groups; lists with many multi-dog or dog-and-cat homes

Subject line 1Why Molly got greeted first27 characters
Subject line 2Keeping the peace between two dogs34 characters
Subject line 3For anyone with more than one pet33 characters
PreheaderA visiting lab, a beagle with energy to spare, and one small change of routine.

Hello {{first_name}},

Tahara in the USA had a houseguest with four legs. Her mother's dog Molly, a four-year-old brown lab, came to stay for a week, and Tahara's own dog Bernie is a one-year-old beagle with energy to spare.

Molly was happy enough at first, but after a while she'd had enough of Bernie and started trying to show her dominance. Tahara feared she'd have to keep them apart for the whole week.

She wrote to the Secrets to Dog Training team, and the advice was to treat Molly as the dominant dog, even though it was Bernie's house. In Tahara's words: "By greeting Molly first and feeding her first, both dogs would get the hint. And it's been working!"

Dan Stevens, the professional dog trainer behind the book, covers two dogs in the house and dogs who chase cats, and he includes his Top Dog Maintenance Program for keeping the peace.

[Add one honest sentence about your own dog or your readers]

The book also includes unlimited consultations with Dan and the Secrets to Dog Training team in the members' forum, so there's somewhere to ask about your own animals. You can see it all here:

{{AFFILIATE_LINK}}

I may earn a commission if you buy through my link, at no extra cost to you.

P.S. Susan in Florida has four cats and a dog. She emailed the team about them and wrote, "They answered my e-mail quickly and gave me suggestions which have helped."

4What eight training sessions add up toEvergreen drip · Cost of a trainer · Day 16
  • Angle: Cost of a trainer
  • Send: Day 16

Best for: Pet bloggers; review and comparison sites; lists of budget-minded owners

Subject line 1What eight training sessions add up to38 characters
Subject line 2A dog trainer's know-how for $39.9535 characters
Subject line 3A note on what dog trainers cost32 characters
PreheaderDan's own sums, and the price one family with four dogs was quoted.

Hi {{first_name}},

Dan Stevens is a professional dog trainer himself, and he once did the sums on what hiring one costs. He put trainers at $50 an hour or more, and said they usually need at least eight sessions with you and your dog. That comes to $400 or more.

Laura in New York has four dogs, and each one has a different problem. "Hiring a trainer would have been too expensive, $100 a session is a price we were given," she wrote. Her family looks up each dog's problem in Dan's book and works on it from there.

Secrets to Dog Training costs $39.95, paid once. It takes over 25 behavior problems step by step, and it includes unlimited consultations with Dan and the Secrets to Dog Training team in the members' forum for anything the book doesn't answer.

Dan is fair to trainers, too. He points out that even if you do hire one, you still need a good reference for the days they aren't around.

[Add one honest sentence about your own dog or your readers]

Here's where to find it:

{{AFFILIATE_LINK}}

I may earn a commission if you buy through my link, at no extra cost to you.

P.S. There's a 60-day money-back guarantee, so you have 60 days to decide whether it has earned its $39.95.

Seasonal one-offs4 emails

1The puppy habit to start on day oneSeasonal one-offs · Seasonal: new holiday puppy · Mid-December to mid-January
  • Angle: Seasonal: new holiday puppy
  • Send: Mid-December to mid-January

Best for: Puppy bloggers; breed groups; pet-shop and pet-supply lists

Subject line 1The puppy habit to start on day one35 characters
Subject line 2Better first weeks with a new puppy35 characters
Subject line 3For anyone with a puppy this Christmas38 characters
PreheaderWhat a puppy learns in the first weeks, and what John and Jackie wake up to now.

Hi {{first_name}},

A lot of puppies join their families over Christmas and New Year, and the first weeks are busy ones.

Dan Stevens, a professional dog trainer, makes a point early in his book that's worth knowing from the first day. A dog is always learning, even when you don't think you're training him, and it's easy to make a problem worse without meaning to.

One habit from the book's Alpha Dog lessons that customers mention is asking the puppy to sit before the food bowl goes down. It's a small thing, and it shows him early on who runs the house.

John and Jackie in Redcar, UK, were first-time owners. They wrote this about nights and mornings with their dog Cassie: "we now get a full nights sleep (no crying & barking in the wee small hours), and every morning we come downstairs to a clean floor with no accidents to mop up."

[Add one honest sentence about your own dog or your readers]

Secrets to Dog Training starts with a chapter on bringing your puppy or dog home, then covers house training, crate training, chewing and the first commands. It's an instant download, so it can be ready before the puppy is:

{{AFFILIATE_LINK}}

I may earn a commission if you buy through my link, at no extra cost to you.

P.S. The book covers dogs of every breed and age, so it stays useful long after the puppy stage.

2The command not to give in the parkSeasonal one-offs · Seasonal: spring and summer walks · Late spring into summer: April to July in the northern hemisphere, October to January in the southern
  • Angle: Seasonal: spring and summer walks
  • Send: Late spring into summer: April to July in the northern hemisphere, October to January in the southern

Best for: Dog walkers; pet-supply sites; hiking and outdoor dog groups (brand voice)

Subject line 1The command not to give in the park35 characters
Subject line 2More enjoyable walks this season32 characters
Subject line 3Walking weather, and a training tip35 characters
PreheaderCalling "come" across a busy park can teach a dog to ignore the word.

Hi {{first_name}},

Longer days mean longer walks, and a lot more for a dog to chase.

Dan Stevens, a professional dog trainer, has a rule worth remembering on summer walks: never give your dog a command you can't back up straight away.

His example is calling "come" while your dog is far off, playing with another dog or chasing squirrels. If he doesn't respond, there's nothing you can do about it on the spot, so in effect you're teaching him to ignore the command. Dan doesn't accept that shouting hopelessly across the road is simply part of owning a dog.

Jahn in New York had a different challenge. Max is "seventy-five pounds of pure energy and exuberance!" and was a real handful on a leash. After following the book, Jahn wrote that Max now stops on command and keeps pace on long walks and jogs in the park: "I consider him my exercise machine with fur."

[Add one honest sentence about your own dog or your readers]

Secrets to Dog Training covers leash pulling and off-leash problems step by step, and the 30-minute video that comes with it shows how to stop pulling on the leash. We'd point anyone planning more walks this season to it:

{{AFFILIATE_LINK}}

We may earn a commission if you buy through our link, at no extra cost to you.

P.S. With doors open more often in warm weather, the book's section on dogs who bolt out the front door is worth a look too.

3What a new school term changes for a dogSeasonal one-offs · Seasonal: back to school or routine change · When school starts again: late August to September in the northern hemisphere, late January to February in Australia and New Zealand. Also fits any big change in a household's routine
  • Angle: Seasonal: back to school or routine change
  • Send: When school starts again: late August to September in the northern hemisphere, late January to February in Australia and New Zealand. Also fits any big change in a household's routine

Best for: Doggy daycares, walkers and sitters; family pet blogs (brand voice)

Subject line 1What a new school term changes for a dog40 characters
Subject line 2Steady house rules when routines change39 characters
Subject line 3Back to school, and the family dog34 characters
PreheaderWhen the house empties out each morning, the dog's day changes too.

Hi {{first_name}},

When school starts again, a dog's whole day can change. Mornings get busy, and then the house goes quiet for hours. The same is true of any big change at home, like a new job or a move.

Dan Stevens, a professional dog trainer, puts a lot of weight on consistency. In his book, a dog who sees you as a strong, steady leader is less likely to challenge you. That's harder to manage when everyone in the family does things differently.

Gisela, who lives with her family in Australia, bought Secrets to Dog Training before their labradoodle puppy Jem arrived. She had her sons read it too, "so each one of us knows how to become an “alpha dog” and how to issue commands consistently."

If a dog starts chewing things or barking once the house is quiet, the book has step-by-step sections on both, among over 25 behavior problems.

[Add one honest sentence about your own dog or your readers]

We think it's a good book for the whole family to read before the new term:

{{AFFILIATE_LINK}}

We may earn a commission if you buy through our link, at no extra cost to you.

P.S. Secrets to Dog Training is a one-time payment of $39.95, and the whole family can read the same copy.

4The one rule Henry's owners followedSeasonal one-offs · Seasonal: New Year fresh start · First two weeks of January
  • Angle: Seasonal: New Year fresh start
  • Send: First two weeks of January

Best for: Pet bloggers; rescue newsletters; any dog-owner list

Subject line 1The one rule Henry's owners followed36 characters
Subject line 2A simple dog training plan for January38 characters
Subject line 3A New Year plan for the dog27 characters
PreheaderNeil and Marion took their rescue spaniel's habits one at a time.

Hello {{first_name}},

If the dog is on your list of New Year plans, Neil and Marion in the UK have a good model to borrow.

They adopted Henry, a two-and-a-half-year-old Golden Cocker Spaniel, through a rescue. They called him a smashing dog, but he came with a few faults, including jumping up at everybody and pulling on the leash. Neither of them had much experience of handling dogs, so they bought Dan Stevens' book to understand why Henry behaved the way he did.

Then they worked through his habits one by one. In their words: "Taking one issue at a time and with the tremendous help from the book, we have converted Henry from the lovable dog with his little faults to an extremely well behaved and social dog that everybody loves."

It's an easy plan to copy. Choose the habit that bothers your household most and read that section of Secrets to Dog Training first, then move on to the next once it's settled. The book suits this well, because it takes over 25 behavior problems one at a time, each with step-by-step instructions and case studies.

[Add one honest sentence about your own dog or your readers]

Here's the book:

{{AFFILIATE_LINK}}

I may earn a commission if you buy through my link, at no extra cost to you.

P.S. Neil and Marion have since lent their copy to friends who needed a little help.

Bonus announcement2 emails

1An extra I'm adding to Dan's dog bookBonus announcement · Low risk · The day you announce your bonus
  • Angle: Low risk
  • Send: The day you announce your bonus

Best for: Affiliates who add a bonus of their own: bloggers, YouTubers and list owners

Subject line 1An extra I'm adding to Dan's dog book37 characters
Subject line 2Dan's dog training book, plus a bonus from me45 characters
Subject line 3My bonus for anyone who gets this book38 characters
PreheaderOrder Secrets to Dog Training through my link and I'll send you something of my own.

Hi {{first_name}},

I've been telling you about Dan Stevens' Secrets to Dog Training, and I'd like to add something of my own for anyone who gets it through my link.

[Describe your bonus in one or two sentences: what it is and how it helps with a dog]

This bonus comes from me, so any questions about it come to me rather than to Dan or Kingdom of Pets.

From Dan's side, you get a 256-page eBook that takes over 25 behavior problems step by step, with photos. Alongside it come a 30-minute video, the audio book, the Secrets to Becoming the Alpha Dog eBook, four bonus eBooks and unlimited consultations with Dan and the Secrets to Dog Training team in the members' forum. It costs $39.95, paid once, with a 60-day money-back guarantee.

[Add one honest sentence about your own dog or your readers]

To claim my bonus, [explain how to claim it, for example: reply to this email with your ClickBank receipt number].

Here's the link to use:

{{AFFILIATE_LINK}}

I may earn a commission if you buy through my link, at no extra cost to you.

P.S. The bonus is only for orders placed through my link, so please use the one in this email.

2Why Anna's puppy sprints to her when calledBonus announcement · Recall · Two or three days after bonus email 1
  • Angle: Recall
  • Send: Two or three days after bonus email 1

Best for: Affiliates who add a bonus of their own: bloggers, YouTubers and list owners

Subject line 1Why Anna's puppy sprints to her when called43 characters
Subject line 2A recall rule, and a reminder about my bonus44 characters
Subject line 3Quick reminder about my bonus29 characters
PreheaderOne reviewer's puppy comes running, and my bonus for Dan's book still stands.

Hi {{first_name}},

A quick reminder that my bonus for Secrets to Dog Training still stands for anyone who orders through my link.

While I'm here, one line from Anna in New York is worth passing on. She'd trained a dog 15 years earlier but had forgotten everything by the time her new puppy arrived, so she turned to Dan Stevens' book. This is how she described his recall: "anytime I call my puppy to come, he rans as fast as he can, because he knows that he will get a lot of love for coming to me!!!"

That matches one of Dan's firmest rules. Never call your dog to you to scold him or for anything he won't enjoy, or he'll learn that the recall word means trouble. When coming to you always ends in something good, he has every reason to run.

[Add one honest sentence about your own dog or your readers]

The book teaches recall step by step with photos, then goes on to over 25 behavior problems. To get it along with my bonus, use this link:

{{AFFILIATE_LINK}}

I may earn a commission if you buy through my link, at no extra cost to you.

P.S. Claiming the bonus works the same way as in my last email. If anything's unclear, just reply and ask.

Free 6 Day Course invite2 emails

1Colin's puppy thought she was the bossFree 6 Day Course invite · New puppy · Any time; a good early email for new subscribers
  • Angle: New puppy
  • Send: Any time; a good early email for new subscribers

Best for: Puppy bloggers; dog YouTubers and creators with email lists; any list whose readers aren't ready to buy yet

Subject line 1Colin's puppy thought she was the boss38 characters
Subject line 2A free 6 day dog training course by email41 characters
Subject line 3Something free for puppy owners31 characters
PreheaderSix daily emails from professional trainer Dan Stevens, and no credit card needed.

Hi {{first_name}},

Colin in South Yarra, Australia, wrote this about the early days with a puppy called Pip: "I knew there was a problem when I realized that my puppy was treating me like she was the boss!"

If you'd like a place to start that costs nothing, Dan Stevens, a professional dog trainer, has a free 6 Day Course. It's six emails, one a day, on understanding your dog's behavior and training him effectively, and it covers selected methods from his book, Secrets to Dog Training.

It suits a new puppy well, and it's a good way to see how Dan teaches before buying anything. There's no credit card involved, and you can unsubscribe at any time.

[Add one honest sentence about your own dog or your readers]

My link opens Dan's page, where you'll find the sign-up box for the free course. Just add your name and email there:

{{AFFILIATE_LINK}}

I may earn a commission if you buy through my link, at no extra cost to you.

P.S. As for Colin and Pip, the review ends like this: "Pip and I are now a great team."

2The dog Rosie didn't know how to cope withFree 6 Day Course invite · Rescue or adopted dog · The first week after an adoption, or in a regular adopters' newsletter
  • Angle: Rescue or adopted dog
  • Send: The first week after an adoption, or in a regular adopters' newsletter

Best for: Rescue and shelter volunteer newsletters; adopters' lists (brand voice, no medical claims)

Subject line 1The dog Rosie didn't know how to cope with42 characters
Subject line 2Free training emails for newly adopted dogs43 characters
Subject line 3A free course for new adopters30 characters
PreheaderSix daily emails from a professional trainer, for the settling-in weeks.

Hi {{first_name}},

A dog from a shelter or rescue often arrives with a history nobody fully knows, and some habits only show once he settles in.

Rosie in Italy took on Marty, a large dog who had been abandoned as a puppy. "I did not know how to cope with his erratic behaviour," she wrote. She went on to call Dan Stevens' Secrets to Dog Training her Bible.

Dan, a professional dog trainer, also runs a free 6 Day Course. It's six emails, one a day, on understanding a dog's behavior and training him effectively, and anyone can unsubscribe at any time. For the first weeks with a new dog, it's an easy place to begin.

[Add one honest sentence about your own dog or your readers]

We'd suggest starting there. The sign-up box for the free course is on Dan's page:

{{AFFILIATE_LINK}}

We may earn a commission if you buy through our link, at no extra cost to you.

P.S. The full book is on the same page for later, and a good number of its reviews come from people who adopted their dogs.

Re-engagement2 emails

1The doorway mistake Anke cringed atRe-engagement · Not born a dog person · To subscribers with no clicks in 60 to 90 days
  • Angle: Not born a dog person
  • Send: To subscribers with no clicks in 60 to 90 days

Best for: Any list: subscribers with no clicks in 60 to 90 days

Subject line 1The doorway mistake Anke cringed at35 characters
Subject line 2Small changes that help a dog listen36 characters
Subject line 3Still want these dog emails?28 characters
PreheaderA tip from a first-time owner in Spain, and a quick question for you.

Hi {{first_name}},

I'll keep this one short, and there's a question for you at the end.

First, a story from Anke in Granada, Spain. She was a first-time dog owner when she found Leo, an abandoned puppy, and she started reading everything she could. When she reached the alpha dog section of Dan Stevens' Secrets to Dog Training, she wrote, "I cringed (and giggled) when I realised the mistakes I had been making".

Two of those mistakes were feeding Leo first to stop him begging and letting him go through doors ahead of her. To a dog, both of those say he's the one in charge. Anke changed her habits, and she says that part was easy.

[Add one honest sentence about your own dog or your readers]

If you'd like to see the book Anke used, it's here:

{{AFFILIATE_LINK}}

I may earn a commission if you buy through my link, at no extra cost to you.

P.S. My question: do you still want dog training emails from me? If you do, reply with a quick yes and I'll keep them coming. If not, the unsubscribe link is at the bottom, and no hard feelings.

2Mufasa sits the first time nowRe-engagement · Low risk · Five to seven days after re-engagement email 1, to anyone who still hasn't clicked
  • Angle: Low risk
  • Send: Five to seven days after re-engagement email 1, to anyone who still hasn't clicked

Best for: Any list: subscribers who still haven't clicked after re-engagement email 1

Subject line 1Mufasa sits the first time now30 characters
Subject line 260 days to try it, no questions asked37 characters
Subject line 3Last note about Dan's book for now34 characters
PreheaderOne small win from Patricia, and the guarantee in plain words.

Hello {{first_name}},

I'll leave Dan Stevens' book alone after this, at least for a while, so this is the short version.

Secrets to Dog Training is a 256-page eBook by a professional dog trainer, with step-by-step help for over 25 behavior problems. It comes with a 30-minute video and the audio book, and it's $39.95, paid once. If it doesn't suit you and your dog, you have 60 days to ask for a full refund, no questions asked.

Some of the wins in the reviews are small ones. Patricia in the USA was starting again from the basics with Mufasa, who had decided he ruled the house. Early on she noticed this: "He sits on the first command instead of having to say it several times."

[Add one honest sentence about your own dog or your readers]

If you'd like a look before I stop mentioning it, here's the page:

{{AFFILIATE_LINK}}

I may earn a commission if you buy through my link, at no extra cost to you.

P.S. Over 220,000 dog owners have used Secrets to Dog Training, and the order page shows 66 customer reviews if you'd like to read more of them.

Short P.S. emails3 emails

1Ten minutes or less, says a dog trainerShort P.S. emails · Leash pulling · Any time, ideally a day or two after a longer email
  • Angle: Leash pulling
  • Send: Any time, ideally a day or two after a longer email

Best for: Any dog-owner list; works well between longer emails

Subject line 1Ten minutes or less, says a dog trainer39 characters
Subject line 2A leash fix you can watch on video34 characters
Subject line 3A short one about leash pulling31 characters
PreheaderA bold claim from Dan Stevens, and where to see it for yourself.

Hi {{first_name}},

Dan Stevens, a professional dog trainer, says his technique stops leash pulling in ten minutes or less. It's in his book, Secrets to Dog Training, and the 30-minute video that comes with it shows the method on screen.

[Add one honest sentence about your own dog or your readers]

Take a look here: {{AFFILIATE_LINK}}

I may earn a commission if you buy through my link, at no extra cost to you.

P.S. Leash pulling is one of over 25 behavior problems in the book, so it stays useful well beyond walks.

2Valerie thought she'd need a trainerShort P.S. emails · Cost of a trainer · Any time; pairs well with the cost-of-a-trainer drip email
  • Angle: Cost of a trainer
  • Send: Any time; pairs well with the cost-of-a-trainer drip email

Best for: Any dog-owner list; review and comparison sites

Subject line 1Valerie thought she'd need a trainer36 characters
Subject line 2Step-by-step dog training for $39.9536 characters
Subject line 3Before you book a dog trainer29 characters
PreheaderWhat one busy owner in Tennessee said about cost, in her own words.

Hello {{first_name}},

Valerie in Tennessee, USA, runs a busy household with three dogs, one of them a young husky called Juno. This is what she wrote about Dan Stevens' Secrets to Dog Training: "It definitely beats having to hire a trainer, which we thought we were going to have to result to, but really couldn't afford."

[Add one honest sentence about your own dog or your readers]

It's $39.95, paid once: {{AFFILIATE_LINK}}

I may earn a commission if you buy through my link, at no extra cost to you.

P.S. The first problem Valerie tackled was Juno digging up her vegetable garden. In her words, "he quit immediately."

3The Christensens nearly gave up on BazilShort P.S. emails · Rescue or adopted dog · Any time; good for lists with many adopted dogs
  • Angle: Rescue or adopted dog
  • Send: Any time; good for lists with many adopted dogs

Best for: Rescue and shelter newsletters; any dog-owner list

Subject line 1The Christensens nearly gave up on Bazil40 characters
Subject line 2Help for the first days with a rescue dog41 characters
Subject line 3A short one about a dog called Bazil36 characters
PreheaderThey'd never had a dog, and the first couple of days nearly ended it.

Hi {{first_name}},

The Christensen family in Utah got Bazil, a two-year-old terrier, from the pound. They'd never had a dog before, and by their own account they were ready to give up within the first couple of days. Near the end of their review of Dan Stevens' Secrets to Dog Training, they wrote: "The Book saved us and Bazil too."

[Add one honest sentence about your own dog or your readers]

This is the book they used: {{AFFILIATE_LINK}}

I may earn a commission if you buy through my link, at no extra cost to you.

P.S. Their first priorities were house training and showing Bazil whose house it was, and they say they got the most out of the Alpha Dog and House Training books.

Newsletter blurbs3 emails

1What top dog trainers know that owners don'tNewsletter blurbs · Insider secrets · Any regular issue, near the end
  • Angle: Insider secrets
  • Send: Any regular issue, near the end

Best for: Existing pet newsletters: groomers, daycares, breed clubs, pet-supply sites

Subject line 1What top dog trainers know that owners don't44 characters
Subject line 2Step-by-step help for 25+ behavior problems43 characters
Subject line 3Worth a look: Secrets to Dog Training37 characters
PreheaderA professional dog trainer shares a tip he usually keeps for owners who ask him for advice.

Dan Stevens is a professional dog trainer, and dog owners come to him for advice. One tip he usually reserves for them is that rubbing a puppy's nose in an accident teaches him nothing, so reward him for going in the right place instead. His book, Secrets to Dog Training, lays out the secrets that top trainers use daily, step by step, for over 25 behavior problems, and over 220,000 dog owners have used it. [Add one honest sentence about your own dog or your readers] You can see what's inside here: {{AFFILIATE_LINK}}

We may earn a commission if you buy through our link, at no extra cost to you.

P.S. Dan's book is $39.95, paid once, with a 60-day money-back guarantee: {{AFFILIATE_LINK}} (our affiliate link)

2Why Casey's family got a second rescue dogNewsletter blurbs · Multi-dog and cat households · Any regular issue
  • Angle: Multi-dog and cat households
  • Send: Any regular issue

Best for: Existing pet newsletters, especially for multi-dog homes and breed clubs

Subject line 1Why Casey's family got a second rescue dog42 characters
Subject line 2Help for homes with two dogs or a cat37 characters
Subject line 3A book for multi-pet homes26 characters
PreheaderCharlie's family went from training aids to a second German Shepherd.

After months of battling their rescued German Shepherd, Casey, and spending hundreds of pounds on training aids, Charlie's family in the UK read Dan Stevens' Secrets to Dog Training and found that "the theory started to make sense." They went on to adopt a second rescued German Shepherd, Sasha, and wrote: "This time round we are armed with the right tools and life is a lot simpler." The book has sections on two dogs in the house and on dogs who chase cats. [Add one honest sentence about your own dog or your readers] Take a look here: {{AFFILIATE_LINK}}

We may earn a commission if you buy through our link, at no extra cost to you.

P.S. The family describe Casey and Sasha as being "in perfect harmony" these days.

3The other half of understanding your dogNewsletter blurbs · Body language · Any regular issue
  • Angle: Body language
  • Send: Any regular issue

Best for: Existing pet newsletters: groomers, walkers, puppy classes, pet-supply sites

Subject line 1The other half of understanding your dog40 characters
Subject line 2Help your dog understand what you want38 characters
Subject line 3A dog training book we'd recommend34 characters
PreheaderDan Stevens' book starts with making sure a dog understands what you're asking.

Dany in California adopted a puppy called Harry and wrote that Dan Stevens' book taught her "how to understand them but more importantly how to be understood by them." Dan, a professional dog trainer, teaches that your posture and eye contact matter to dogs, and his book covers their body language and facial expressions before it moves on to commands and over 25 behavior problems. [Add one honest sentence about your own dog or your readers] Read more here: {{AFFILIATE_LINK}}

We may earn a commission if you buy through our link, at no extra cost to you.

P.S. Over 220,000 dog owners have used Secrets to Dog Training: {{AFFILIATE_LINK}} (our affiliate link)

Curiosity-style short emails11 emails

1Never call your dog with this wordCuriosity-style short emails · Recall · Any order, one every day or two
  • Angle: Recall
  • Send: Any order, one every day or two

Best for: Any list of dog owners; short, curiosity-led emails with two links

Subject line 1Never call your dog with this word34 characters
Subject line 2The word that makes dogs run the other way42 characters
Subject line 3Your dog hears "Come" as "You're in trouble"44 characters
PreheaderMost owners say this word a dozen times a day without knowing what it teaches.

I'd like to show you something that surprises almost every dog owner who sees it...

It's about one word most owners say a dozen times a day, while quietly teaching their dog to run away from it.

==> See it here

=> {{AFFILIATE_LINK}}

The word is "Come."

Picture a dog called Major digging up a bed of newly planted daisies. His owner calls, "Major, come here." Major keeps digging. So his owner yells it, marches over, grabs his collar and gives him a telling-off.

Major is a smart dog, and he makes a mental note: "Come" means trouble.

The next evening his dinner is ready, his owner calls "Come"... and Major bolts the other way.

His owner decides he has a dumb dog. The truth is that Major learned exactly what he was taught.

Professional dog trainer Dan Stevens shows owners how to turn that one word back into the best thing their dog ever hears. Anna from New York wrote to him: "Now anytime I call my puppy to come, he rans as fast as he can, because he knows that he will get a lot of love for coming to me"

See how Dan does it before your next walk...

==> See it here

=> {{AFFILIATE_LINK}}

See you soon,

[Your name]

I may earn a commission if you buy through my link, at no extra cost to you.

2Never rub his nose in itCuriosity-style short emails · Punishment myth · Any order, one every day or two
  • Angle: Punishment myth
  • Send: Any order, one every day or two

Best for: Any list of dog owners; short, curiosity-led emails with two links

Subject line 1Never rub his nose in it24 characters
Subject line 2The house-training "tip" that makes accidents worse51 characters
Subject line 3Do this instead next time he has an accident44 characters
PreheaderThe oldest house-training advice there is, and why a professional trainer says it backfires.

I'm about to give you a tip that a professional dog trainer usually saves for the owners who come to him for advice.

It turns the most common house-training advice on its head, and it can save you a lot of mopping.

=> {{AFFILIATE_LINK}}

Most of us were told the same thing. When the puppy pees on the floor, rub his nose in it so he learns.

Dan Stevens says your dog probably doesn't even know you're trying to correct him. All he picks up is that you're upset. He gets frustrated, and his learning is actually stunted, which makes him even harder to train.

The fix is so simple it feels almost too easy: reward him for going in the right place, instead of punishing him for going in the wrong one.

John and Jackie from Redcar in the UK put Dan's methods to work and wrote: "we now get a full nights sleep (no crying & barking in the wee small hours), and every morning we come downstairs to a clean floor with no accidents to mop up."

Dan's Secrets to Dog Training lays it out step by step, along with over 25 other behavior problems.

=> {{AFFILIATE_LINK}}

See you soon,

[Your name]

I may earn a commission if you buy through my link, at no extra cost to you.

3The 10-minute leash fixCuriosity-style short emails · Leash pulling · Any order, one every day or two
  • Angle: Leash pulling
  • Send: Any order, one every day or two

Best for: Any list of dog owners; short, curiosity-led emails with two links

Subject line 1The 10-minute leash fix23 characters
Subject line 2Stop the tug of war on walks28 characters
Subject line 3Why your dog pulls on the leash31 characters
PreheaderA professional dog trainer's leash technique, and what it did for one couple's walks.

Today I want to show you a leash technique that professional dog trainer Dan Stevens says stops pulling in ten minutes or less.

Follow this link to see it...

=> {{AFFILIATE_LINK}}

I'm talking about walks where the leash hangs loose and the trip to the park is something you both look forward to again.

John and Jackie from Redcar put it like this: "No more tug of war all the way to the park; No more straining at the lead; No more tripping over her as she spins like a top whilst barking at every passing car."

Dan shows it step by step in Secrets to Dog Training, and you can watch it on his video too.

=> {{AFFILIATE_LINK}}

See you soon,

[Your name]

I may earn a commission if you buy through my link, at no extra cost to you.

P.S. Dan's methods work for every breed and every age, puppy or adult, and the whole thing comes with a 60-day money-back guarantee.

4Your dog is reading your body, not your wordsCuriosity-style short emails · Body language · Any order, one every day or two
  • Angle: Body language
  • Send: Any order, one every day or two

Best for: Any list of dog owners; short, curiosity-led emails with two links

Subject line 1Your dog is reading your body, not your words45 characters
Subject line 2The silent signal your dog obeys32 characters
Subject line 3What top trainers know about eye contact40 characters
PreheaderYour posture and eye contact say more to your dog than your words.

I want to show you something top dog trainers use every day that most owners have never been told.

Your dog reads your posture, your eye contact and your body language long before he listens to a word you say.

Discover it here...

=> {{AFFILIATE_LINK}}

Dogs get social anxiety too, so a tense stance or the wrong kind of stare can be the very thing setting him off at the front door or on the leash.

Professional dog trainer Dan Stevens shows owners how to carry themselves so their dog sees a calm, confident leader, and he teaches six simple techniques for the dog who races out the door, strains on the leash or jumps up.

Follow this link to discover them...

=> {{AFFILIATE_LINK}}

See you soon,

[Your name]

I may earn a commission if you buy through my link, at no extra cost to you.

P.S. Audrey from North Carolina wrote: "Within a couple days I was seeing drastic results from SoCo."

5Why your dog only listens when he feels like itCuriosity-style short emails · Insider secrets · Any order, one every day or two
  • Angle: Insider secrets
  • Send: Any order, one every day or two

Best for: Any list of dog owners; short, curiosity-led emails with two links

Subject line 1Why your dog only listens when he feels like it47 characters
Subject line 2Become the leader your dog looks up to38 characters
Subject line 3The pack secret most owners miss32 characters
PreheaderWhy so many dogs listen one day and ignore you the next.

Hey there,

I want to show you something that explains why so many dogs listen beautifully one day and ignore every word the next.

Dogs instinctively challenge the pack leader when they sense the leader is losing touch.

Follow this link to see what to do about it...

=> {{AFFILIATE_LINK}}

A dog who sees you as a calm, consistent leader feels safe and secure, and he's far less likely to challenge you. A dog who isn't sure who's in charge keeps testing you, at the door, on the leash and at the food bowl.

Professional dog trainer Dan Stevens teaches owners to become that leader without yelling or smacking.

One of his simplest habits is to ask for a sit before the food bowl goes down. Susan, who adopted a little Pug/Chihuahua cross known as "Jack The Nipper", wrote: "I had no idea that doing something as simple as making him sit before I put his bowl of food down would make a difference in how Jack viewed me."

It's all laid out step by step in Secrets to Dog Training...

=> {{AFFILIATE_LINK}}

See you soon,

[Your name]

I may earn a commission if you buy through my link, at no extra cost to you.

6Imagine calling once and watching him come flyingCuriosity-style short emails · Recall · Any order, one every day or two
  • Angle: Recall
  • Send: Any order, one every day or two

Best for: Any list of dog owners; short, curiosity-led emails with two links

Subject line 1Imagine calling once and watching him come flying49 characters
Subject line 2The recall rule top trainers never break40 characters
Subject line 3Why he comes when he feels like it34 characters
PreheaderThe rule professional trainers follow every time they call a dog.

Hey there,

Do you know the rule professional trainers follow every single time they call a dog?

Discover it right now...

=> {{AFFILIATE_LINK}}

Picture standing at the back door, calling his name once, and watching him come flying across the yard with his tail going.

Now picture the opposite, which happens to thousands of owners every day. He's across the park chasing a squirrel, you shout "Come!", and he carries on as if you don't exist.

Dan Stevens says calling a dog in that moment is doomed to failure. If you can't back the command up straight away, you're teaching him to ignore it. He has a better way, and it changes how your dog hears that word for good.

Ed from the USA wrote: "The only problem, I had was getting him to come when he didn't want to, but after contacting Daniel and using their advice that now has been conquered."

Follow this link to see Dan's method...

=> {{AFFILIATE_LINK}}

See you soon,

[Your name]

I may earn a commission if you buy through my link, at no extra cost to you.

7Your dog is learning right nowCuriosity-style short emails · Insider secrets · Any order, one every day or two
  • Angle: Insider secrets
  • Send: Any order, one every day or two

Best for: Any list of dog owners; short, curiosity-led emails with two links

Subject line 1Your dog is learning right now30 characters
Subject line 2The training you do without knowing it38 characters
Subject line 3Why good dogs pick up bad habits32 characters
PreheaderYour dog is picking up lessons even when you think you're not training him.

Hey there,

Did you know your dog is always learning, even when you think you're not training him?

Discover what he's learning here...

=> {{AFFILIATE_LINK}}

Professional dog trainer Dan Stevens puts it bluntly. Frequently, when owners are training their dog, or even when they think they're not, they're actually making behavior problems worse.

Every time a jump gets a cuddle, every time "Come" is followed by a telling-off, and every time a command is given and never followed through, the lesson sinks in a little deeper.

Dogs understand things very differently from us, and once you see the world through your dog's eyes, the bad habits start to make sense. So does the fix.

Dr. Stanley Hyman from Winnipeg tried it with his Bichon, Jasmine, who loved everyone and showed it by jumping up on them. He wrote: "By following the instructions in your Secrets to Dog Training book, we were able to control her jumping."

Follow this link...

=> {{AFFILIATE_LINK}}

See you soon,

[Your name]

I may earn a commission if you buy through my link, at no extra cost to you.

8Have you heard of dog whispering?Curiosity-style short emails · Insider secrets · Any order, one every day or two
  • Angle: Insider secrets
  • Send: Any order, one every day or two

Best for: Any list of dog owners; short, curiosity-led emails with two links

Subject line 1Have you heard of dog whispering?33 characters
Subject line 2The humane way to get your dog to listen40 characters
Subject line 3Train your dog without raising your voice41 characters
PreheaderA humane technique that gets a dog listening to a calm, quiet owner.

Hey there,

Have you heard of dog whispering?

It's a totally humane training technique, and when it's done right, a dog starts paying attention to a calm, quiet owner instead of a shouting one.

Follow this link to discover it...

=> {{AFFILIATE_LINK}}

Most owners do the opposite. When a dog doesn't listen, the natural move is a louder voice and a firmer hand. The dog gets more wound up, the owner gets more frustrated, and the problem grows.

Dog whispering works with the way a dog already thinks, through calm signals he understands, for Come, Sit, Down, Heel, Stay and even Hush.

Professional dog trainer Dan Stevens gives it a whole section of his book, Secrets to Dog Training, alongside step-by-step fixes for over 25 behavior problems.

Discover it here...

=> {{AFFILIATE_LINK}}

See you soon,

[Your name]

I may earn a commission if you buy through my link, at no extra cost to you.

9The dog trainer you don't have to hireCuriosity-style short emails · Cost of a trainer · Any order, one every day or two
  • Angle: Cost of a trainer
  • Send: Any order, one every day or two

Best for: Any list of dog owners; short, curiosity-led emails with two links

Subject line 1The dog trainer you don't have to hire38 characters
Subject line 2What a $100-a-session trainer would tell you44 characters
Subject line 3A professional trainer's secrets for $39.9543 characters
PreheaderThe secrets a professional trainer uses, without paying for a single session.

Hey there,

Today I'd like to show you how to get the secrets a professional dog trainer uses, without paying for a single session.

Follow this link...

=> {{AFFILIATE_LINK}}

Dog trainers don't come cheap. Laura from New York has four dogs, each with a different problem. She wrote: "Hiring a trainer would have been too expensive, $100 a session is a price we were given."

And even with a trainer, you still need something to turn to when they're not around.

Professional dog trainer Dan Stevens wrote down the secrets that top trainers use every day, step by step, so ordinary owners can do it themselves. That's Secrets to Dog Training. Over 220,000 dog owners have used it, and it costs $39.95, once.

Laura again: "With the books I downloaded from Secrets to Dog Training, we are looking up each dog's problem and addressing it."

It comes with a 60-day money-back guarantee, so there's no risk in having a look...

=> {{AFFILIATE_LINK}}

See you soon,

[Your name]

I may earn a commission if you buy through my link, at no extra cost to you.

10Why scolding him later never worksCuriosity-style short emails · Punishment myth · Any order, one every day or two
  • Angle: Punishment myth
  • Send: Any order, one every day or two

Best for: Any list of dog owners; short, curiosity-led emails with two links

Subject line 1Why scolding him later never works34 characters
Subject line 2The chewed shoe mistake almost every owner makes48 characters
Subject line 3Caught in the act, or not at all32 characters
PreheaderThe moment most owners get wrong is the moment they find the damage.

Hey there,

I have a surprisingly useful email for you today.

It's about the moment most owners get wrong, the moment they find the damage.

Here's the complete method...

=> {{AFFILIATE_LINK}}

You come home to a chewed shoe, a hole in the garden or a puddle by the door. You call your dog over, point at the mess and tell him off.

Professional dog trainer Dan Stevens says bad deeds must be caught in the act to be corrected. An hour later, your dog has no idea what the telling-off is about. All he learns is that coming to you ends badly, so the next time you call, he's slower to come.

Dan's fix is simple. Correct only in the moment, and if you need him beside you for something he won't like, give a firm "Sit" and go to him, so "Come" stays a happy word.

Susan from Florida tried Dan's advice for her dog Kali's accidents in the house and wrote: "it broke Kali's habit of having accidents in the house immediately."

Follow this link to see the rest of Dan's method...

=> {{AFFILIATE_LINK}}

See you soon,

[Your name]

I may earn a commission if you buy through my link, at no extra cost to you.

11One bite cost her a carCuriosity-style short emails · The bite that cost a car · Any order, one every day or two
  • Angle: The bite that cost a car
  • Send: Any order, one every day or two

Best for: Any list of dog owners; short, curiosity-led emails with two links

Subject line 1One bite cost her a car23 characters
Subject line 2"You're either born a dog person or you aren't"47 characters
Subject line 3The warning she wishes she'd had32 characters
PreheaderOne night on a walk, her German Shepherd bit a college girl. Here's what turned it around.

Ouch. I've just read a story that made me wince.

It ends with a German Shepherd fetching the newspaper, but it doesn't start that way. Here's the book that turned it around:

=> {{AFFILIATE_LINK}}

Jen loved her German Shepherd, Aladdin, and gave him the best of everything a dog could want.

He still jumped on every visitor and barked through the day, until the neighbors introduced themselves by threatening to call the pound.

Then one night, out on a walk, Aladdin bit a young college girl.

Lawyers got involved. The girl was on a sports scholarship, so Jen was ordered to pay a full year of her tuition and board. She sold her car and spent the money she'd saved for a holiday in Europe.

When their uncle heard, he just nodded and said: "You're either born the type of person a dog will answer to, or you aren't."

Jen's brother is professional dog trainer Dan Stevens, and he says their uncle was wrong. Everyone is a dog person, and any dog can be trained.

When Jen read Dan's book, she found she'd been training Aladdin the wrong way all along. Today Aladdin is a pleasure to be around. He sits, he rolls over and he even fetches the newspaper.

The book is Secrets to Dog Training...

=> {{AFFILIATE_LINK}}

See you soon,

[Your name]

I may earn a commission if you buy through my link, at no extra cost to you.

P.S. If a dog has already bitten someone, get in-person professional help as well.

Download every email